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Your Partner In Digital Excellence
Work Samples & Case Studies

​E-Commerce Growth: 200% YoY Revenue Increase

Rebuilt the digital engine across HomeDepot.com, Lowe’s, and Amazon for 215+ SKUs. Delivered improved conversion rates, stronger visibility, and significant topline growth.

 

Key Wins:

  • Conversion-optimized PDPs

  • SEO-driven content architecture

  • A/B testing strategy

  • Pricing, ranking, and review optimization

 

B2B ABM Program: 600 SQLs in 5 Months

Architected a multi-channel ABM engine targeting high-value B2B manufacturers.

Deliverables Included:

  • ICP segmentation

  • Multi-touch email plays

  • Industry-specific lookbooks

  • Sales enablement frameworks

 

Brand & Product Launches

I have led naming, product positioning, and go-to-market strategy for several categories including security glass, shower doors, protective coatings, and eco-friendly consumer goods.

Impact:

  • Elevated brand equity

  • Improved market share

  • Strengthened sales messaging

  • Consistent visual identity

 

Marketplace Optimization (Amazon + Home Depot)

Scaled Seal It Green on Amazon through A+ Content, keyword strategy, and lifecycle marketing.

Results:

  • Increased organic ranking

  • Higher conversion

  • Strong customer review growth

 

Leadership & Internal Transformation

Built alignment and operational clarity across Sales, Operations, Executive Teams, and Marketing.

Contributions:

  • Department-wide KPI dashboards

  • Training modules

  • Onboarding programs

  • Internal communication rhythm

Meet Heather Rogers

Marketing Executive • Digital Transformer • Growth Architect

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I am a strategic, data-driven marketing executive with deep experience in building and scaling revenue engines across complex industries. My work blends analytical discipline, creative excellence, and operational rigor — producing results that move the organization forward.

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Over the past 17+ years, I’ve led marketing across B2C home improvement brands, B2B manufacturers, multi-site operations, and DTC/e-commerce environments. I’ve built teams, rebuilt systems, modernized digital infrastructure, and delivered breakthrough results.

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My Leadership Philosophy

I lead with:
✔ Clarity — so teams know the goal and the path
✔ Collaboration — aligning Sales, Ops, Product, and Finance
✔ Creativity — elevating brand storytelling across channels
✔ Accountability — tracking KPIs that actually matter
✔ Momentum — moving initiatives forward with purpose

Marketing doesn’t win by doing everything — it wins by doing what drives revenue.

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Areas of Expertise

  • E-Commerce & Marketplace Growth

  • Omnichannel Marketing

  • ABM & Demand Generation

  • Brand Positioning & Creative Direction

  • Salesforce + HubSpot Automation

  • Leadership & Cross-Functional Alignment

  • Digital Transformation

  • Product Launches & GTM Strategy

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Heather Rogers is the Author of "Digital Marketing Essentials for Beginners: Your Guide To Mastering Online Success"

Available for purchase on Amazon.com

Digital Marketing Essentials for Beginners Book Available on Amazon.com
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